BusinessGrowthStrategies

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To build a rigorous corporate strategy, businesses must conduct strategy development beginning with a clear understanding of its current situation and identified strategic barriers to growth blue ocean strategy. The next steps include deciding what the future state vision of the company is and then going into the details of strategically planning how to get to that state. Proper strategy development involves more than a focus on maximizing profitability. Strategy is about value innovation, strategy is about focus, and growth strategy is about speed to market. In order to understand your strategic challenges, you must begin with a comprehensive current state understanding of your situation.

Once you decide on the primary blue ocean strategy, the next step is optimize your price point blue ocean strategy. Pricing data may come from a variety of sources. Once you have gathered pricing data, the next step in the process is to rationalize the numbers. In order to better intuitively depict your pricing data, plot your price point, expected revenue, and calculated profit against market share against a price curve. It is important to diligently tabulate and be logical with any pricing assumptions. The pricing strategy initiative approach involves a three phase approach, starting with collecting all relevant pricing data. Organize in Excel your pricing data to show the relationships among price point, market share, and product sales.

An important exercise used in growth strategy is scenario planning blue ocean strategy. Scenario planning is used to help businesses plan for and make flexible future estate business growth strategy plans. One critical activity in the growth strategy is choosing the primary axes of uncertainty within the context of a growth strategy. Typically, the scenario planning process is performed in an off site workshop setting, whereby key stakeholders, management, subject matter experts, and third party consultants, are gathered in a 3-4 day off-site conference to discuss on numerous future state situations. Scenario planning techniques is also called scenario thinking and scenario analysis.

After the Outlet stage, the industry is easily the most saturated growth strategies. Company profitability changes noticeably from each stage to a higher. In Scale, revenues drop slightly on account of consolidation, but stabilize again in the final two levels. Smaller companies are generally swallowed up, merged, or go out of business. By Balance & Alliance, no more than 10% of the companies remain. Continuous throughout Scale and Focus, we see a fast consolidation proces. Due to competitive price pressures, most companies in the Scale stage fall into the “profitability trap,” which prevents or severely constraints future growth down the growth strategy curve. Revenue growth is highest at the onset, as companies make territorial claims. Revenue growth remains relatively stable with the Endgame curve. Despite stable revenue growth, profitability is often a different story.

Source - http://learnppt.com/powerpoint/15_Growth-Strategy-Toolkit.php